How Sweetpea Baby Boosted Sales + Engagement: 32% Uplift in 60 Days

THE CHALLENGE:

Added 800 high-intent followers organically, building a loyal audience from scratch through relatable and humourous content.

Sweetpea Baby by Evolur, a trusted furniture brand for growing families, was

a) Stuck watching carousel ads go unseen, and struggling to reach parents who needed them the most.

b) Eager to scale visibility on platforms like Amazon, Walmart, and social media.

THE APPROACH:

• We designed a multi-channel growth strategy, balancing aesthetics, functionality, and measurable results by curating a warm, family-friendly visual style that reflected the brand’s values.

• We tested 3 influencer campaigns and found 1 that doubled reach in their parenting audience.

Social Posts

Website Revamp

Emailers

Influencer Collaborations

Amazon Storefront

Paid Social

THE RESULTS:

Delivered 32% higher engagement and conversion rates, proving content can convert and connect.

17 Influencer partnerships expanded brand awareness in the parenting space growing from 5,000 to 15,000 followers within 2 months.

Email campaigns positioned the brand to 8,000 recipients, leading to a 12% open-rate lift and 5% increase in purchases.

See how I can help you replicate this success in Q4.