THE CHALLENGE:

52% Average Open Rate - 20% above wellness industry average.

a) Sequoia Yoga wanted more than open rates - they wanted connection.

b) Emails were seen as admin reminders, not mindful moments.

Our challenge? To turn every send into something students would pause for - and maybe even smile at before stepping on the mat.

THE APPROACH:

A storytelling-first email strategy - rooted in rhythm, reflection, and real results.

THE RESULTS:

2.7% Click-Through Rate - with spikes up to 4% on reward-based emails.

30-40 clicks on best performing sections - real engagement, not ghost taps.

These weren’t just emails - they became digital rituals.
Every scroll became a reminder to stay grounded, present, and part of something bigger than the inbox.

Sequoia Yoga proved that when marketing meets mindfulness, engagement becomes effortless.

• Themed Email Series:
  Each month explored a mindful theme - Momentum, Presence, Rituals; blending practical updates with emotional resonance.

• Scroll-Stopping Subject Lines:
  We replaced routine titles with conversation starters:

  • “Don’t Strip This From Your Body 🧴”

  • “Keep It Moving 🧘‍♀️: The Ritual of Momentum Starts on the Mat”

  • “Doing Good Looks Good on You (+ There’s a Treat Inside 👀)” - which was a photo of Mr. Zac Efron

• Smart Send Scheduling:
  We analysed open-time data to align emails with post-class calm or pre-work focus windows.

• Gentle Calls to Action:
  Every CTA encouraged self-discovery - book your next flow, read the reflection, pause and breathe.